Yakgwa is a treasured traditional Korean confection, holds a special place in the hearts of Koreans. Revered for its delightful sweetness, Yakgwa is a deep-fried, layered, wheat-based Hangwa (Korean confection) made with honey, cheongju (rice wine), sesame oil, and ginger juice.
Traditionally, the sweet was offered in a Jesa (ancestral rite) and enjoyed on festive days such as Chuseok (also known as Hangawi, a major mid-autumn harvest festival and a three-day holiday celebrated on the 15th day of the 8th month of the lunar calendar on the full moon), and Seollal (Korean New Year).
However, in recent times, Yakgwa has transformed into a culinary trend in Korea, extending its appeal to the MZ generation (Millennials and Generation Z) to the extent that the term "Yakgwa ticketing" has been coined to describe its widespread fame.
As the popularity of Yakgwa continues to surge, a variety of Yakgwa-inspired desserts have emerged, including Yakgwa cookies, Yakgwa ice cream, and Yakgwa financiers. Additionally, numerous cafes and convenience stores are consistently introducing innovative Yakgwa desserts, resulting in a diverse range of appearances and forms.
What was once a snack enjoyed primarily by the older generation has now evolved into a prevailing trend that transcends gender and age boundaries. We invite you to take the opportunity to indulge in Yakgwa as well, embracing its harmonious blend of tradition and modernity.
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