Origins and Meaning of White Day in Korea

 

March 14 is White Day, which is only celebrated in few countries (Korea, Japan, China, Hong Kong, Vietnam, and Malaysia). In the United States and Europe, both genders exchange gifts with their romantic partners on Valentine’s Day. However, in the countries formerly mentioned, women give men with chocolate on Valentine’s Day, and men give women candies on White Day.

How did White Day come about? Initially, even the Asian countries mentioned above only celebrated Valentine’s Day. However during the 1970s and 80s, White Day was created for commercial purposes by confectionery producers. When White Day approaches, convenience stores and supermarkets sell baskets filled with chocolate, candy, flowers, and plush toys (similar to Valentine’s Day).


People go on dates to celebrate Valentine’s Day and White Day, spending time at romantic places.

In addition, there is another similar day called Pepero Day (November 11th). As you may have guessed, this day was created to promote chocolate-dipped biscuit sticks that resemble the shape of 11/11. Recently, it’s also celebrated as Farmer’s Day in Korea. Some people eat garaetteok (cylindrical rice cakes) instead of Pepero.

Before wrapping up, we would like to introduce a fun Korean culture. Did you know the 14th of every month is designated a “special day”? April 14th is Black Day, a day for single women and men to gather and eat jjajangmyeon (black bean noodles). May 14th is Rose Day for lovers to exchange roses with one another. June 14th is Kiss Day for kissing between romantic partners, and July 14th is Silver Day for them to exchange silver rings. There are so many days to commemorate, but do we need to observe all of them? If you’re wondering, the answer is “No.” It’s just for fun so if you are looking for a something new to do with your loved one, why not choose one of the special 14th days to celebrate and enjoy?


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