Today is Pepero Day in South Korea, a fun and popular unofficial holiday when people give chocolate-covered biscuit sticks called Pepero to their friends, family, and loved ones.
The date 11/11 was chosen because the numbers look like four Pepero sticks. The tradition started among students in the 1990s and soon became a national trend. Now, many people celebrate by sharing Pepero as a way to express love, friendship, and appreciation.
Major stores and brands release special Pepero gift sets every year, featuring cute packaging and collaborations.
While some people say the day is just a marketing event, Pepero Day remains one of the most cheerful and lighthearted celebrations in Korea.

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